Smart Advertisers Don't Abandon the Brand No Matter What the Economy,Dame Nike Air Max 90 hvid Sort Orange Sko
Smart marketers don't panic when advertising in a recession. They afford themselves the "luxury" of stepping away from their business for as long as it takes to regain perspective of their critical path of success. In other words,Nike Low Heels Sort Hvid, they step away from the trees to see the forest that others see and experience when their advertising message is played. This is one of their primary keys to successful advertising in a downturn.
When they do get away to think through their success, they carefully consider every link in the marketing chain including the advertising message that their prospects and customers will hear. They make sure that the message rings consistent and brings a word picture that is inviting to the ears and the eyes.
There is a Ford dealership in the area where I live that has kept a consistent message before the public through the downturn. This dealership models the principles of advertising in a recession like few others in his space. The particular ad that I noticed and that continues to impress was on television although the principle could be adapted to radio,HOGAN VALENCIA DONNA ARGENTO ORO, print or even web. The slogan is the same as it's always been. "Come see how we are selling a whole lot of cars in a very different way" so for starters as you can see,Nike Lunar Sko, he doesn't abandon the brand. He embraces it during tough economic times. The messenger is the owner himself as always; a warm,read more, friendly guy by the name of Dan Lynch and though he refers to the economy in his ads,Nike Air Presto Vævet Sko Purple Black, he never lets you see him sweat. If he's worried about the economy, nothing in his personna would lead you to believe it. Moreover, he hasn't slowed his advertising. If anything,Nike Shox Agent Mænds løbesko Hvid Rød, he has increased his budget because he knows it will take more money to generate a customer when advertising in a recession than when business is good. Finally,Nike Free Run Rød Sort løbesko, he dominates his medium. Wherever you see him, you see him prolifically enough that it makes a good,Dame Nike Free Run 2 Grå Blå Sko, lasting impression on you.
One of my most successful radio advertising customers has a simple formula that really captures the essence of the task. He says that "radio advertising is what you say times the number of times that you say it." Andy understands the power of radio advertising. Oh,Dame Nike Dunk SB Lav Heels Sort Lilla, and he doesn't panic in a recession either. He simply continues to dance with the formula that has made him a successful radio advertising fixture for over a decade.相关的主题文章：
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